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Case · Branding

Halfmoon Coffee: a brand identity for a coffee bar and roastery that is open from first light to last cup. A half moon that is also a cup, with a sun rising out of it.

Own designBranding
Halfmoon Coffee — Cover of the brand guidelines
Cover of the brand guidelines

What

Brand identity and brand guidelines, 18 pages

Parts

Logo system, colour palette, typography, pattern, social templates, website and print, design tokens

Design

DGNRS, 2026

Type

Fraunces for headings, Instrument Sans for text

Halfmoon Coffee — Primary logo
Primary logo
Halfmoon Coffee — The mark and its construction
The mark and its construction
Halfmoon Coffee — Logo versions
Logo versions
Halfmoon Coffee — Colour palette
Colour palette
Halfmoon Coffee — Typography
Typography
Halfmoon Coffee — Graphic elements
Graphic elements
Halfmoon Coffee — Social media
Social media
Halfmoon Coffee — Application: website
Application: website
Halfmoon Coffee — Applications: business cards, profile and poster
Applications: business cards, profile and poster

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info@dgnrs.be +32 488 83 64 25